But there’s another helpful way of giving yourself a better chance of success. Look at failure. Certainly, you should consider your own failure, i.e., what could go wrong. Looking only at how you might fail, though, is only part of the equation.
Charles Duhigg, in his book Smarter Faster Better, says we should strive to ensure “we are exposed to a full spectrum of experiences. Our assumptions are based on what we’ve encountered in life, but our experiences often draw on biased samples. In particular, we are much more likely to pay attention to or remember successes and forget about failures.”
Says he, “Many successful people , in contrast, spend an enormous amount of time seeking out information on failures.”
Here’s a challenge for you, difficult as it may be. Try to find some folks who have failed in ventures similar to yours. Sometimes we can learn more from failure than we can from success. Find out what went wrong, what pitfalls to avoid. Learn from the mistakes, the failures of others. If you learn about others’ problems ahead of time, you may not have to experience the problems on your own.