I found an interesting article at the Las Vegas Review exposing seven lies told to entrepreneurs before they start their business. I especially like Lie # 6. Please read below.
6. If You Build It, They Will Come
According to the book, “Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs,” business owners need to lay the marketing groundwork before they can expect customers to pursue their products and services.
Authors Sandra Holtzman and Jean Kondek interviewed multiple business leaders, including Marv Goldschmitt, Lotus Development Corporation’s first head of marketing. In the book, Goldschmitt emphasizes the importance of creating value first, identifying customers second and then pulling together a cost-effective marketing strategy to reach those customers.
“Awareness and creditability need to be established to reach profitability as quickly as possible,” said Goldschmitt.
Read the other 6 lies at The Las Vegas Review Journal